Overview
What is Tailwind?
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
TrustRadius Insights
Love It! Tailwind for social media
Tailwind for Small, Up and Coming, Business
Social Media for Recruitment
Tailwinds will blow you away!
Grow your Pinterest account with ease!
A great tool to keep your Instagram feed up-to-date and engaging!
Great Idea & Well Organized (But, Did Not See Any ROI)
A nice pin scheduling and looping tool
Get Tailwind if you want to leverage the power of Pinterest!
Tailwind, ehhh but ahhhh!
Popular Features
- Workflow management (8)9.595%
- Pinterest (10)9.090%
- Content planning and scheduling (10)8.080%
- Content optimization (10)7.171%
Reviewer Pros & Cons
Pricing
Pinterest Plus
$14.99
Instagram Plus
$14.99
Tailwind Create
$119.88
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
- 9.5Boolean keyword searches(2) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
- 8.9Filtering out noise/spam(3) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
- 8.9Sentiment analysis(4) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
- 9.4Broad channel coverage(4) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 8Content planning and scheduling(10) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 9.7Audience targeting(7) Ratings
Users can target posts to audience members based on geolocation and other demographics.
- 7.1Content optimization(10) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
- 9.5Workflow management(8) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 10Automated routing and prioritization(6) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 9.4Customer interaction histories(3) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 9.5Bulk actions(6) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
- 9.7Lead generation(6) Ratings
Users can discover and engage with new prospects, based on certain parameters.
- 9.9Content marketing(6) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
- 10Paid media management(5) Ratings
Users can manage and optimize paid social media posts across different channels.
- 10Campaigns and promotions(5) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
- 8Instagram(6) Ratings
The software allows users to monitor, publish and respond via Instagram.
- 9Pinterest(10) Ratings
The software allows users to monitor, publish and respond via Pinterest.
Reporting/analytics
- 10Campaign success analytics(7) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
- 9.8Real-time tracking(7) Ratings
The tool tracks mentions and comments in real-time.
- 9.7Competitor analysis(6) Ratings
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Account management
Users can manage access to multiple social media accounts.
- 10Role-based user permissions & privileges(6) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.1Mobile access(7) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Tech Details
- FAQs
What is Tailwind?
Tailwind Video
Tailwind Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(31)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Tailwind has proven to be an essential tool for marketing, design, and public relations teams within organizations. Its primary function is to manage Pinterest activity for websites, making it easier to stay active and promote community engagement while producing great content for clients. By allowing stress-free planning and posting on social media platforms, Tailwind connects users to the communities they serve.
One of the key use cases of Tailwind is its ability to schedule pins on Pinterest at set intervals throughout the day. This feature solves the problem of scheduling pins, which was not previously possible with other scheduling sites. By strategically pinning on Pinterest, users are able to gain recognition and preference in others' feeds, ultimately resulting in increased traffic and leads for their websites.
In addition to Pinterest, Tailwind also serves as a valuable tool for planning and scheduling Instagram posts. Users appreciate the software's ability to create and schedule posts well in advance, allowing for more thoughtful and strategic content planning. This feature enables collaboration with other businesses, bloggers, and influencers, facilitating growth and exposure on social media platforms.
Furthermore, Tailwind helps users find unique and relevant content to share with their followers while discovering content from others in the same niche. This ensures that social media pages are consistently updated with fresh and relevant content on a regular schedule. With the automation of manual work and saving time, Tailwind has become an indispensable tool for many organizations.
While the majority of users highly appreciate the features offered by Tailwind, there are some who have evaluated the product's price point in relation to its benefits. For these users, automating Pinterest scheduling and looping were highly valued but did not outweigh the perceived cost of the software.
User-Friendly Interface: Users have consistently praised the user-friendly interface of Tailwind, with many stating that it sets the software apart from other complicated and stressful programs in the market. The intuitive design makes scheduling posts, staying connected with the community, and navigating through various features effortless.
Helpful Tutorial Videos: Several reviewers have found the tutorial videos provided by Tailwind to be incredibly helpful in getting started and maximizing their use of the software. These step-by-step guides serve as valuable resources for understanding all the features and functionalities offered by Tailwind.
Effective Scheduling Tools: Many users appreciate Tailwind's powerful scheduling tools, including its ability to determine the best time to pin and automate pinning. This feature saves users guesswork and allows them to be more active on platforms like Pinterest. Additionally, users value being able to schedule pins at preferred times, reschedule pins automatically, and loop pins to ensure regular showcasing of their best content on boards.
Limited Platform Support: Some users have expressed dissatisfaction with Tailwind's limited support for platforms, as it may not meet the needs of those looking for an all-inclusive platform manager.
Lack of Sales/Engagement Impact: Several users have reported that they did not see a noticeable increase in sales or page views after using Tailwind, making it difficult to justify paying for the service.
Usability and Interface Issues: Users have found the user interface of Tailwind to be less intuitive than expected and have pointed out various usability issues such as inconvenient screen switching when uploading images, difficulty adding pins to the Tailwind queue, and non-user-friendly link placement in posts.
Users of Tailwind have made several recommendations based on their experience with the platform. The three most common recommendations are:
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Give it a try: Users highly recommend trying out Tailwind, emphasizing its user-friendly interface and ease of use. They suggest taking advantage of the step-by-step tutorial to become familiar with the platform and its features.
-
Upgrade to the Plus subscription: Many users suggest upgrading to the paid Plus subscription to access more in-depth analytics. They find these advanced analytics beneficial for monitoring social media performance and optimizing their strategies.
-
Test out the free trial: Users recommend taking advantage of the free trial offered by Tailwind to get a feel for the platform before committing to a subscription. This allows users to explore the features, automation capabilities, and assess if it aligns with their specific needs.
Overall, users highly recommend Tailwind as a tool for automating Pinterest activity, organizing social media accounts, and boosting one's career.
Attribute Ratings
Reviews
(1-5 of 5)Tailwind for Small, Up and Coming, Business
- Smart Loop is an online businesses BEST FRIEND. It makes promoting your product so easy and stress-free. I created our smart loop, and now I can add to it when we have success with a new post as well as schedule posts from the community.
- The interface of the program is extremely user-friendly. It makes scheduling posts, and as I've already stated, staying connected with the community, an absolute breeze!
- Tutorial videos on Tailwind are incredibly helpful. They walk you step by step through the features of Tailwind, so you don't miss a thing. They are always there for reference too, which is nice. This has been so helpful, so I didn't have to dedicate hours of learning a new product, but instead, it got straight to helping our business.
- The main menu could be a little more basic, then offering options to navigate away from the main screen. I feel the main screen jumps right into the product, which can be a bit overwhelming.
- The community features are nice, but it does take a bit of time to build your tribe. Perhaps there could be an algorithm that creates a tribe you can look through based on your content.
- Boolean keyword searches
- 100%10.0
- Filtering out noise/spam
- 100%10.0
- Sentiment analysis
- 100%10.0
- Broad channel coverage
- 100%10.0
- Content planning and scheduling
- 100%10.0
- Audience targeting
- 100%10.0
- Content optimization
- 100%10.0
- Workflow management
- 100%10.0
- Automated routing and prioritization
- 100%10.0
- Customer interaction histories
- 100%10.0
- Bulk actions
- 100%10.0
- Lead generation
- 100%10.0
- Content marketing
- 100%10.0
- Paid media management
- 100%10.0
- Campaigns and promotions
- 100%10.0
- 100%10.0
- Campaign success analytics
- 100%10.0
- Real-time tracking
- 100%10.0
- Competitor analysis
- 100%10.0
- Role-based user permissions & privileges
- 100%10.0
- Mobile access
- 100%10.0
- Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
- We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
- Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
Social Media for Recruitment
- The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
- The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
- Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
- I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.
- Boolean keyword searches
- 90%9.0
- Filtering out noise/spam
- 90%9.0
- Sentiment analysis
- 90%9.0
- Broad channel coverage
- 90%9.0
- Content planning and scheduling
- 100%10.0
- Audience targeting
- 100%10.0
- Content optimization
- 100%10.0
- Workflow management
- 100%10.0
- Automated routing and prioritization
- 100%10.0
- Customer interaction histories
- 100%10.0
- Bulk actions
- 100%10.0
- Lead generation
- 100%10.0
- Content marketing
- 100%10.0
- Paid media management
- 100%10.0
- Campaigns and promotions
- 100%10.0
- 100%10.0
- Campaign success analytics
- 100%10.0
- Real-time tracking
- 100%10.0
- Competitor analysis
- 100%10.0
- Role-based user permissions & privileges
- 100%10.0
- Mobile access
- 100%10.0
- Such a positive impact as it has definitely helped us grow our audience, our workplace community, and our overall following on social media.
- Return on Investment for sure because it has brought in several new employees.
Grow your Pinterest account with ease!
- Tailwind posts all of your scheduled "Pins" on Pinterest as "new" pins.
- Tailwind provides appropriate, popular, and relevant hashtags when you schedule an Instagram post.
- Tailwind's development team listens to its users and they are continually looking for ways to improve and optimize their platform.
- Tailwind provides a lot of good tips and information on their YouTube channel about the best way to optimize your Pinterest account, and their application makes it super easy to do.
- Occasionally Tailwind's load time is slow. If you have a large number of pins saved in drafts scrolling through the content and pages can be time-consuming.
- Tailwind provides an amazing opportunity to collaborate with other bloggers, writers, business owners, influences, etc. through their "Tribes." However, the built-in chat feature, through which you communicate with fellow Tribe Members, can be hard to follow and keep up with -- so we oftentimes miss important messages from fellow tribe members.
- If you're like us and want to check the link for every single pin that you "repin" to ensure you're not sending your readers to spam... it can be very time consuming because you have to make multiple clicks from within the scheduler to find out where the pin link directs you.
- Filtering out noise/spam
- 40%4.0
- Sentiment analysis
- 40%4.0
- Broad channel coverage
- 60%6.0
- Content planning and scheduling
- 100%10.0
- Audience targeting
- 60%6.0
- Content optimization
- 80%8.0
- Workflow management
- 70%7.0
- Bulk actions
- 50%5.0
- 60%6.0
- 90%9.0
- Real-time tracking
- 70%7.0
- Competitor analysis
- 60%6.0
- Tailwind has saved us tons of time. We can plan out an entire month of posting in just a few hours.
- Growing our Pinterest views and followers was one of our goals. Since using Tailwind, our monthly views on Pinterest have grown over 2.8 million on a steady/regular basis and we've gained over 1500 new followers.
- Our content has had more engagement and we've had more clicks FROM Pinterest and Instagram to our website since using Tailwind. This has resulted in more sales... and therefore more revenue. Tailwind has paid for itself over and over.
- One of the very few tools that allows you to preschedule Instagram posts.
- Suggested hashtag feature is very helpful.
- I wish you could do multi-image posts on Instagram.
- I would love even more depth in the suggested hashtag function, with clusters of related hashtags I could easily add.
- Boolean keyword searches
- N/AN/A
- Filtering out noise/spam
- N/AN/A
- Sentiment analysis
- N/AN/A
- Broad channel coverage
- N/AN/A
- Content planning and scheduling
- 90%9.0
- Audience targeting
- 80%8.0
- Content optimization
- 80%8.0
- Workflow management
- 100%10.0
- Automated routing and prioritization
- N/AN/A
- Customer interaction histories
- N/AN/A
- Bulk actions
- N/AN/A
- Lead generation
- 80%8.0
- Content marketing
- 90%9.0
- Paid media management
- 90%9.0
- Campaigns and promotions
- 90%9.0
- Google+
- N/AN/A
- 100%10.0
- 100%10.0
- Campaign success analytics
- 90%9.0
- Real-time tracking
- 90%9.0
- Competitor analysis
- N/AN/A
- Role-based user permissions & privileges
- 90%9.0
- Mobile access
- 70%7.0
- I've been able to be more consistent in my Instagram posting.
- Growing Instagram audience by strategic hashtagging.
- Keeping community engagement high with compelling posts.
- Buffer and Hootsuite Pro
Great Idea & Well Organized (But, Did Not See Any ROI)
- Tailwind takes the guesswork out of when to know the best time to pin (there are higher yield pinning times and they have figured this out for you).
- Tailwind automates pinning so you can receive preference from Pinterest as a more active user and have your pins shown to more people.
- Tailwind also does it's best to reach out and educate you about how to get the most out of their service.
- The honest truth is that I just did not see an increase in my sales which is the ultimate litmus test if a service is working. Maybe I just did not give it enough time? Maybe my market is just too small to receive the benefits from this service?
- Also, I truly did not see dramatic increases in my page views. Nothing elevated to numbers that would have made it worthwhile for me to extend my free trial into a paid membership. Again, that could be for reasons listed above.
Pinterest (which is what Tailwind specializes in) directs about 90% of my website traffic and we chose to explore Tailwind as a way to advertise our website and direct prospects to our website.
- Content planning and scheduling
- 100%10.0
- Audience targeting
- 90%9.0
- Content optimization
- 90%9.0
- Workflow management
- 100%10.0
- Automated routing and prioritization
- 100%10.0
- Bulk actions
- 100%10.0
- Lead generation
- 100%10.0
- Content marketing
- 50%5.0
- Paid media management
- 70%7.0
- Campaigns and promotions
- 70%7.0
- 100%10.0
- Campaign success analytics
- 100%10.0
- Real-time tracking
- 100%10.0
- Competitor analysis
- 50%5.0
- Mobile access
- N/AN/A
- Tailwind effortlessly increased my presence on Pinterest.
- Tailwind requires some learning from the user but overall is pretty easy to figure out.
- Tailwind did not increase my ROI.
- Tailwind slightly increased my Pinterest views and followers but not enough for me to extend beyond the free trial.